TEAM:
Federica Temporelli, Elena Pettinelli, Federica Ravellino
Federica Temporelli, Elena Pettinelli, Federica Ravellino
Project for TBWA London
During COVID, Data Centre Manager have even been defined as ‘key workers’ in UK and globally but still we haven’t heard of them. COVID has meant they’ve had to make tough decisions from staffing to how to technically manage the massive surge in demand.
Essential but invisible.
Centre Data Managers are the critical link between our tech habits and humanity as they look after all the servers that make everything work.
A Guerrlilla Campaign
Thanks to Ocean’s technology, facial detection, we create a multi-subject campaign in partnership with AMD clients. How it works? At first the billboard shows an usual partner campaign (e.g. Dropbox). Everytime someone looks at our billboard it shows the “behind the scene”.
